“Kommando ran a fantastic series of sampling events for more! magazine which allowed us to directly target key demographics for our brand through relevant environments.” More! Magazine
Bauer Media is one of the UK’s largest publishing houses with over 80 influential and interest led brands including woman’s lifestyle magazines Grazia and Closer and men’s lifestyle and health magazine FHM.
Kommando helped Bauer Media and more! magazine increase readership whilst aligning their brand with A List celebrities Beyonce Knowles and Lilly Allen on their nationwide UK Arena tours. We did this through a perfectly planned exit sampling campaign at targeted events. The campaign was built to ensure high impact, high footfall and a guaranteed target market demographic.
Results At A Glance: 25,000 magazine samples were distributed (with a footfall of 10,000 across each venue, 5,000 magazines distributed per venue). Kommando successfully promoted more! magazine and increased awareness amongst their target market based on evaluation of the sampling campaign and reader response.