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Halifax Launches a Thunderbirds Gamified Experiential Tour

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As part of its latest campaign, Halifax are launching an experiential gaming tour based around Thunderbirds.

In a bid to find new and ground-breaking ways to engage customers, Halifax used interactive gamified technology to tour shopping centres across the UK. The activations aim is to to spread the message that Halifax will give that bit more to ANY type of saver.

In the Halifax gamified experience, you navigate “Thunderbird 3” and collect as many gold coins as possible to gain the highest score. For those playing live in UK shopping centres, the top scorer who 'saves' the most coins each day will win an iPad mini while everyone who plays will win branded Thunderbirds merchandise.

Halifax are using the experiential tour to build excitement and engagement around savings, by using Thunderbirds' characters from their TV advertising campaign they really are trying to bring their savings accounts to life in a fun and interactive manner.

It is great to see another industry that you wouldn't normally associate with experiential marketing trying their hand at it! If you have an experiential project you'd like to chat about, we'd love to hear from you!

Experiential Marketing Tech

Enhance the bond between the customer and the brand

Experiential Marketing Tech
The idea behind Experiential Marketing is simple, to enhance the bond between the customer and the brand by creating and facilitating a fun and memorable event or advertising experience.

Experiential Throwback


Experiential Throwback
Our aim is to create new and exciting campaigns that shout louder than the rest! We are proud of every single experiential campaign that we have delivered across the UK and beyond.

The Experiential Power

How to Harness the Power of Experiential Marketing

The Experiential Power
Experiential marketing is fast becoming more and more popular, this is because traditional advertising is failing to hit the mark. Through photos, conversations and stories, we not only remember our experiences but essentially enhance them through memories.