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McDonald launches experiential Dollar Drinks marketing campaign

Home | Blog | McDonald launches experiential Dollar Drinks marketing campaign

McDonalds Canada launched a nice experiential campaign last week to promote its range of summer dollar drinks; a massive ice sculpture at an Alberta beach party.

The ice sculpture - in the shape of the world famous Golden Arches - was packed with over 4,000 $1 coins which were up for grabs by passers by who started to pick at the ice and claim their coin – or coins - as they walked by.

Great for brand/product awareness and consumer engagement!

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