Save as PDF
Email Friend

Fantastic Piece Of Ambient Marketing

Home | Blog | Fearless Girl Statue

The Fearless Girl

In March, asset manager State Street — and advertising agency McCann New York — put a bronze statue of a defiant girl in front of Wall Street’s iconic charging bull statue.

The sculpture, created by artist Kristen Visbal, was a way for State Street to call attention to the lack of gender diversity in boardrooms —  and of course, to itself. But even State Street couldn’t have predicted how big a viral sensation it became. Installed on the eve of International Women’s Day, the bronze statue was soon trending on social media and was quickly hailed as a symbol of female empowerment.

It clearly worked, as 3 months later we are still all talking about it. Not to mention, Fearless Girl just swept up at the Cannes Lions, picking up the Grand Prix in the Glass, PR and Outdoor Lions categories at advertising’s biggest annual festival.

At Kommando, we are renowned for delivering powerful Ambient Media Solutions which create the WOW factor. We instantly make your brand stand out from the crowd, there's little or nothing we can't deliver! If you are looking to create this WOW factor, get in touch today.

Live Experience

Nike's Race Yourself Running Track

Live Experience
Nike recently unveiled “Nike Unlimited” Stadium installation in Manila, Philippines, where runners race against a digital version of themselves.

5 Digital Signage Trends

The future of digital signage

5 Digital Signage Trends
The future of the digital signage landscape will have many new functions, from personalisation to augmented reality and even artificial intelligence. Here is a list of 5 potential trends in digital signage: